Waiting room TV - more bookings, more revenue, more profit
Increase cosmetic treatment bookings and product purchases
The patients in your waiting room are a captive audience – usually nervous and grateful for any distraction. It’s the perfect moment to promote the full range of treatments and products you offer!
SmileVision delivers a personalised TV channel that makes it easy for you to maximise these opportunities.
The medium and the message
Waiting room TV is the perfect medium for telling your patients about all the treatments and products you can offer them.
The antiquated way of doing this was using printed posters and leaflets. Nowadays, people are in the habit of getting their information through a screen and ignore printed materials. Communicating with patients through screens significantly increases engagement and results. It’s the most cost-effective way to increase the number of enquiries you get for your high value products and treatments.
The right content mix for maximum engagement
People’s lives are now so full-on that their default mental state is “too much information”. So the kind of content you show them, and the mix of different items, must be really engaging in order to grab and hold their interest.
Our team has an unhealthy obsession with these issues – how best to get attention, engagement, maintain it, and then get viewers to act. We’ve spent years studying the psychology, and experimenting with different ways of mixing promotional content with entertainment, to get the best possible results for our clients.
Practices that subscribe to the SmileVision TV channel service report an immediate increase in treatment bookings and product enquiries – it does a great promotional job, leaving you and your staff free to concentrate on providing excellent patient care.
So easy to set up and operate
All you need is a TV and internet access (wired or Wi-Fi) – we do the rest.
We provide a small set top box that you just plug in and which you can access using your own personalised cloud-based app. From the app you pick the treatments, products, and oral care information you want to promote from an extensive library.
You can also personalise these videos with treatment examples, open days and offers. It’s quick and simple, with little technical knowledge required.
The channel automatically updates daily with news, sport and entertainment, ensuring the content is always current, fresh and engaging. This minimises staff workload and maximising viewers attention (these feeds are optional but recommended).